Economic Influences

Women represent 47% of the national workforce.

Women’s Purchasing Power

From shopping for ourselves to making decisions for our household, our purchasing power has significant impact on our society’s economic performance. Without a woman’s perspective in the boardroom, many companies will fail to attract the most influential consumer - females.

Women’s earned income is rising, growing at 8.1% versus 5.8% for men ¹
74.9% of women identified themselves as the primary shoppers for their households ²
According to a study from the Boston Consulting Group, women in the U.S. reported “controlling” 72.8% of household spending. ³
Women control $12 trillion of the overall $18.4 trillion in global consumer spending. ⁴

Women in the Workplace

Women play a vital role in today’s business world. Without a diverse workforce, companies will miss the mark when it comes to attracting consumers. Women have a unique consumer perspective that creates innovative marketing approaches, cutting edge products and remarkable organization that keeps businesses on track for success.

Women aren’t sitting around eating bon bons. We are working hard and represent nearly half of the nations total work force at 47% with 67.5M working women ⁵
Texas sized Republican policies make the difference. Our state ranks #2 nationally when it comes to women owned firms. Beating the average, Texas comes out on top ⁶
Due to free-market, less regulation and low taxation principals, women owned firms in Texas have increased by 98% since 1997 exceeding the national average of 68%. ⁷
There are more than 9.1 million women-owned businesses in the U.S. These businesses generate more than $1.4 trillion in revenues, employ 7.9 million people and account for 30% of all enterprises. ⁸

Working Women

Numbers don’t lie. Companies that recognize women’s business instinct and smarts prosper over those companies that choose not to diversify.

If female employment rates matched those of men, GDP would increase by 5% in America by 2020. ⁹
Successful startups have more women in senior positions than unsuccessful ones ¹⁰
Women hold 17% of seats on boards in Fortune 500 companies ¹¹
Fortune 500 firms with three or more female directors had an 84% better return on sales and a 46% better return on equity ¹²