Women’s Purchasing Power
From shopping for ourselves to making decisions for our household, our purchasing power has significant impact on our society’s economic performance. Without a woman’s perspective in the boardroom, many companies will fail to attract the most influential consumer - females.
- Women’s earned income is rising, growing at 8.1% versus 5.8% for men 1
- 74.9% of women identified themselves as the primary shoppers for their households 2
- According to a study from the Boston Consulting Group, women in the U.S. reported “controlling” 72.8% of household spending. 3
- Women control $12 trillion of the overall $18.4 trillion in global consumer spending. 4
Women in the Workplace
Women play a vital role in today’s business world. Without a diverse workforce, companies will miss the mark when it comes to attracting consumers. Women have a unique consumer perspective that creates innovative marketing approaches, cutting edge products and remarkable organization that keeps businesses on track for success.
- Women aren’t sitting around eating bon bons. We are working hard and represent nearly half of the nations total work force at 47% with 67.5M working women 5
- Texas sized Republican policies make the difference. Our state ranks #2 nationally when it comes to women owned firms. Beating the average, Texas comes out on top 6
- Due to free-market, less regulation and low taxation principals, women owned firms in Texas have increased by 98% since 1997 exceeding the national average of 68%. 7
- There are more than 9.1 million women-owned businesses in the U.S. These businesses generate more than $1.4 trillion in revenues, employ 7.9 million people and account for 30% of all enterprises. 8
Numbers don’t lie. Companies that recognize women’s business instinct and smarts prosper over those companies that choose not to diversify.
- If female employment rates matched those of men, GDP would increase by 5% in America by 2020. 9
- Successful startups have more women in senior positions than unsuccessful ones 10
- Women hold 17% of seats on boards in Fortune 500 companies 11
- Fortune 500 firms with three or more female directors had an 84% better return on sales and a 46% better return on equity 12